Business Strategy refers to the plan and approach that an organization adopts to achieve its goals and objectives while gaining a competitive advantage in its industry. It encompasses the decisions and actions that guide a company’s direction, resource allocation, and overall scope of operations to align with its vision. Business strategy includes analyzing market conditions, understanding customer needs, assessing internal capabilities, and identifying opportunities and threats. Key components typically involve setting long-term objectives, defining the target market, determining product or service offerings, and outlining the methods for reaching those goals, such as pricing, marketing, and distribution strategies. A well-formulated business strategy is essential for sustaining growth, adapting to changes in the marketplace, and ensuring long-term success.
Henkel achieved a significant increase in adjusted EBIT to 3.1 billion euros, improving its profit margins from 11.9% to 14.3% in 2024. Shareholders benefited from a dividend rise to 2.04…